THE BRIEF
SAMSUNG wants to the launch of ULTRA VIDEO F500. ULTRA VIDEO F500 unique feature a swivel design of the display portion of the mobile so that you can rest it on the desk in front of you and enjoy movies in landscape mode on the large 2.4" 262K color TFT display with a QVGA (320x240 pixels) resolution. Target audiences- Tech Savvy Urbanites.
APPROACH
We structured a dual-module strategies to capture the attention among target consumers.
Module 1: PRESS COVERAGE AND DIRECT MARKETING.
- giveaway free movie-tickets and invite Samsung's Fan Club.
Module 2: DISPLAY STANDEE & KIOSK, POSTER AND BUNTING.
- ground event with informative product sampling. ULTRA VIDEO F500 Display station was strategically place in the cinema's lobby. To supplied a full movie upload like Residence Evil. 300, X-men as "gift with purchased" when they purchased the phone at these selective station.
